Shopping
Cart Features:
Integrates
Easily into Your Website
Customized
Look and Feel
Secure
Shopping Cart
Unlimited
Product Database
Uploading
Your Products Database
Exporting
Your Product Database
Global
Currency Support
Sales
Tax Calculation
Extensive
Shipping Fee Options
Show
Buyer Agreement
Multiple
Payment Options
Secure
Order Form
Custom
Fields
Order Notification Email
Automated
Recurring Billing
Autoresponder
for Shopping Cart Orders
Product
Specific Autoresponders
Exporting
Your Orders
Third
Party Notification and Fulfillment
Digital
Product Delivery
eBook
Pro Integration
Track
Inventory
One
Click Buy
Destination
URL and Upsells
Instant
Upsells - Quick Buy Me
Manage
Offers
Ad
Tracking
Coupon
Discounts and Special Offers
AssocTrac
Integration
Integrates
Easily into Your Website
The
Professional Cart Solutions shopping cart integrates
with your site with simple, plain vanilla hyperlinks. Basically
what happens is: First, you will create “catalog
pages” on your site, with images and information
about each of your products. You can have
as many catalog pages as you like. The organization,
look, and functionality of your website’s catalog
pages is entirely under your control. Professional
Cart Solutions will not directly affect with your
site in any way. Once you have the pages with your
product information, create buttons or text to
act as “Buy Me links.” You don’t need the actual
link info just yet, but if you have your page already
setup the way you want it to look, then all you
will have to do is get the link info from Professional
Cart Solutions.
Once
you have your Catalog pages entered, you will next
enter information for your products in Professional
Cart Solutions. When you enter your product
information, the system will give you a unique
Buy Me URL for every one of those products. On
your site, you will make Buy Me links for each
item pointing to the URL generated by Professional
Cart Solutions for that item. Very easy. As
long as you can make a hyperlink on your site,
you can use our Shopping Cart, and in fact all
of the Professional Cart Solutions system.
Go
to top
Customized
Look and Feel
Professional
Cart Solutions offers you maximum flexibility over
your e-commerce site’s appearance. We do not require
that you change your site’s appearance in any way.
Instead, you can change the appearance of the cart
to match your site. You can setup the colors and
images displayed on all your e-commerce pages (i.e.
your View Cart, Order Form, Questionnaire, or other
pages that your clients will see).
Go
to top
Secure
Shopping Cart
Information
flowing to and from Professional Cart Solutions'
server and your computer is secure and cannot be
read by a third party.
Go
to top
Unlimited
Product Database
Professional
Cart Solutions allows
you to have an unlimited number of physical,
virtual, or informational products in your product
database.
Go
to top
Uploading
Your Products Database
Professional
Cart Solutions allows you the flexibility to create
your database on your own computer, and then upload
it into the system. Within minutes, you can
have a your Professional Cart Solutions products
database populated and ready to be linked to from
your website.
Go
to top
Exporting
Your Product Database
If
you have a large product line, you will almost
certainly want to download your products database
to speed up the process of creating Buy Me links. You
can even upload your products database, and then
download it to get the Buy Me URLs for all the
products immediately.
A
spreadsheet is quite handy for making database-wide
changes quickly. Say, for example, that you
want to charge $.50 extra shipping for each item
you sell. Just use Excel to change the whole
column’s unit shipping price of all your products
and upload the products database back into the
system.
Go
to top
Global
Currency Support
Professional
Cart Solutions supports
the use of any currency in the world.
Go
to top
Sales
Tax Calculation
Professional
Cart Solutions offers
you full support of US State Sales Tax, European
VAT, Canadian GST/HST/PST, and more. You can
easily set tax rates for as many states/provinces
as you do business in. The shopping cart
will automatically add the proper Tax Rates according
to what your customer enters on the order form. You
can select whether a certain product is subject
to taxes. You can also select whether the
tax rates should include the shipping charges
or not.
Go
to top
Extensive
Shipping Fee Options
Professional
Cart Solutions gives
you maximum flexibility for charging shipping. First,
you may choose not to have a charge for shipping. For
example, this would be appropriate for virtual
products (i.e., teleclasses) and informational
products that the customer will download.
Professional
Cart Solutions integrates
with the UPS Shipping Tables in real time. This
means that you can charge shipping according
to your item weights and the zip code the item
is being shipped to according to the UPS rates
at the moment the order happens. Your customer
will get a UPS Tracking URL that you can put
on your web page so your customers can track
their shipment.
You
may charge shipping as a flat rate, or a flat rate
based on order total.
You
can charge shipping according to the total weight
of the items ordered, regardless of whether you
use ounces, kilos, or pounds. You can also
charge shipping by weight plus
a flat fee.
Shipping
charges can be figured as a percentage of the order
total, or by the number of items ordered.
You
can charge a different shipping price for every
item, if that’s what you need to do. Similarly,
you can choose to omit certain items from the
shipping calculation as well. You
can also combine the per-item shipping charge
with the previous methods. For example, you sell
CDs, and you charge a flat £3.00 per order. You
want to be able to sell a display rack as well,
but shipping is much higher for such a large
item – you can specify a per-item shipping charge
for just that product - £3.95 more, say. So if
your customer buys 4 CDs and that display rack,
they will be charged £3.00 shipping for the order,
plus £3.95 added for the display rack. In this
case, only the large item gets a special shipping
price.
You
can also do this sort of thing when you charge
shipping by weight, such as for highly valuable
items (to cover insurance costs) or very bulky
items.
Web
shoppers like no words as much as "Free
Shipping." Professional
Cart Solutions gives
you two ways to offer free shipping: by the product,
and by the order total. You
may want to run a special, for example, and offer
free shipping on leader item. Another great
sales motivator is to offer free shipping on
orders totaling a certain amount. For example,
Amazon.com often runs specials, giving free shipping
on orders totaling $50.00 or more. Professional
Cart Solutions lets
you do this easily.
Go
to top
Show
Buyer Agreement
In
addition to tracking the user’s IP address, Professional
Cart Solutions uses
another method to insure against charge backs. By
default, at the bottom of your Order Form there
is a text message to the effect that “I authorize
[your company] to charge me for the above total,”
designed to increase customer responsibility
and increase your credibility in cases of charge
backs or credit card fraud. However, if
this text is not applicable to your business,
or if you just don’t like the wording, you can
configure the cart so that those statements will
no longer appear on your order form. You could
also replace this text with your own.
Go
to top
Multiple
Payment Options
The
most common way to use Professional
Cart Solutions is
to have a merchant account to accept credit cards. Our
system gathers credit card (or other) payment
information, sometimes passing that information
to a merchant account in real time. Signing
up for our system is completely separate from
obtaining a merchant account. If you haven't
signed up for a merchant account through your
association member site, and you are coming from
one of our other referral partners, you may sign
up for a merchant account with Practice Pay Solutions
by
clicking
here.
Here
is a list of the real time gateway providers
Professional Cart Solutions currently
supports.
- Authorize.net
- Cybercash
- iBill
- Intellipay
|
- iTransact
- NETbilling
- PayPal
- WorldPay
|
If
you are interested in our ability to support another
real time gateway provider,
contact
us for more information.
An
additional payment option is to use Online Checking. With
this feature, the system holds the order and its
payment information as with non-real time credit
card transactions. When you collect the order
info, you would enter the checking info into a
program that prints checks. You would then
deposit this into your bank account just like any
other check. Practice Pay Solutions offers
the necessary software to use Online Checking.
Click
here to get started right away.
Go
to top
Secure
Order Form
Information
flowing to and from Professional Cart Solutions'
shopping cart server and your merchant account
vendor's server is secure and cannot be read by
a third party.
Go
to top
Custom
Fields (Basic and Pro packages)
You
may to gather custom information about your customers
and have that info appear in their client record
in your Clients Database on Professional
Cart Solutions. Please
see
Custom
Fields for more information about Custom
Fields.
Go
to top
Order
Notification Email
When
you get a new order, the system sends an email
receipt to the customer with all the order info
except the payment information (email is not secure). There's
also an optional Secondary Order Notice address. The
system will send out notification emails to both
addresses if so configured. If you’re using
a fulfillment house or similar service, you could
also enter that email address as the Secondary
Order Notice address.
Go
to top
Automated
Recurring Billing
Professional
Cart Solutions offers Automatic Recurring Billing
for all shopping cart accounts. This will allow
you to have a subscription product, such as a payment
plan, membership, teleclasses etc...automatically
bill over the number of days/months determined
by you.
Go
to top
Autoresponder
for Shopping Cart Orders (Basic and Pro packages)
You
can setup an autoresponder to go out with every
approved order (customers will only get the autoresponder
if the order was approved. If it was declined,
they don’t get the autoresponder. All customers
can be added to one autoresponder or customers
can be added to autoresponders corresponding
to each product that they buy.
Go
to top
Product
Specific Autoresponders (Basic and Pro packages)
Professional
Cart Solutions gives you the ability to automatically
follow up on orders for specific items. The
classic example of this is vitamins. If you
sell someone a 30 day supply of vitamins, you could
set a product specific autoresponder to follow
up 21 days or so after the sale to remind the customer
to come back and purchase a new supply before they
run out. The product specific autoresponders
only get sent if the order is approved. So
if you have real time processing, you can use these
for third party notification, and more. Check
out the section
Third
Party Fulfillment for discussion of this. On
a purchase follow up such as our vitamin example,
you might even insert an
Ad
Tracker link and/or
Special
Offer for return customers, as an incentive
and to build customer trust. As any good
marketer will tell you, repeat sales are where
the real money is at. The product specific
autoresponder feature allows you to generate repeat
sales by following up and maintaining a relationship
with each customer.
Go
to top
Exporting
Your Orders
You
can export your Orders for use in custom shipping
labels, inventory tracking, bookkeeping and so
on.
Go
to top
Third
Party Notification and Fulfillment
One
of the best marketing setups for the Internet is
to sell something that someone else packs and ships. This
is the way most successful companies do business,
using professional “fulfillment houses,” who specialize
in this. If you want to notify your fulfillment
provider on each order automatically, you have
a couple of tools available to you with Professional
Cart Solutions. The first is to use a Secondary
Order Notice Address. This can be directed
to your fulfillment provider’s email address, so
that every time someone makes an order they will
get the order notification. But beware – make sure
you arrange with the fulfillment company that they
should verify every order with you before sending
it out. Remember, declined orders get a new order
notice sent out as well. Still, if you are using
just the Starter shopping cart on Professional
Cart Solutions, this is the method to use. Perhaps
a better solution is to use a combination of secondary
order notices and an autoresponder. If you
have a Basic or Pro package on Professional Cart
Solutions and you use a real time gateway, this
is definitely the best way to handle third party
fulfillment. Autoresponders can be tied to
a purchase, and do not go out unless the order
has been approved. Thus, you can simply have
the autoresponder automatically notify the fulfillment
house that the order was approved. This is
serious automation! First, set up your fulfillment
provider’s email address for the Secondary Order
Notice Address. This way they will get notified
on every order, with all the necessary information
to fill the order. Next, set up an autoresponder
for all shopping cart orders that are approved. Add
a message to that Autoresponder with 0 days delay
(i.e. immediate delivery), and in the body of the
message, include a notice to fulfillment people
that the order has been approved and can be shipped
out; use Custom Fields to merge the customer’s
info into the body of the message for verification
by the fulfillment people. Enter the same
address you entered for the Secondary Order Notice
into the Alternate Email Address for that autoresponder
message. This way, the fulfillment house will get
a message that the transaction was approved, and
they can go ahead and ship it.
This
technique has other uses as well. Let’s say,
for example, you offer a free trial download on
software that you sell. After 30 days or
so, the customer must come to your site, and pay
to get unlock your software for permanent use. You
can use the technique described in the paragraph
above to send an email to yourself that so-and-so
just paid the fee and needs an unlock code. This
way you would not need to match up order notices
and approved transaction receipts from your real
time processor. Or, you can use product specific
autoresponders to send notices to different people
based on which product was purchased. For
example, a merchant selling handcrafted items on
consignment could create a product specific autoresponder
for each consignment item, and notify the artist
when the item sold and even who to send it to. The
possibilities are really vast.
Go
to top
Digital
Product Delivery (Pro package)
This
feature alone is worth the price of the Pro package.
The way it works is, your customer goes to your
website and orders a digital product. This
can be anything from e-books, to digital photography,
to software. Any product that can be transmitted
over the web can be delivered with this feature. The
customer submits his or her order, and when the
transaction is approved, s/he is taken immediately
to a dynamically-generated download page with download
links for each of the digital products s/he has
purchased. The download page remains available
for 24 hours (in case they have trouble the first
time around), after which the page is purged. In
this scenario, the system not only takes the order
and gets the transaction validated in real time,
but it also delivers the product! How much
more automated can you get?
Go
to top
eBook
Pro Integration (Pro package)
If
you use the popular user licensing system eBook
Pro, you can integrate it with your Shopping Cart
for secure, automated sales of your digital product. eBook
Pro, another creation by Internet marketing wizard
Corey Rudl, allows you to license your ebooks (or
other digital products) on a customer-by-customer
basis, to secure your ebook from being illegally
copied and distributed. It is a powerful
and very popular solution to the dilemma facing
many digital authors. For more information,
click
here.
Go
to top
Track
Inventory
Professional
Cart Solutions also
allows you to sell items of limited inventory.
You can make sure that customers do not order
an item that has already been purchased or is
out of stock. This can be used for physical
inventory, or in the case such as a teleclass
where you want to limit the number of participants.
Go
to top
One
Click Buy
What
if you only sell one or two items? Or if
a customer would never purchase more than one
item from you in a single visit to your website? Professional
Cart Solutions offers
you the One-Click Buy feature. With this
feature, a customer clicks “Buy Now” or something
similar on your site, and they are taken directly
to the Order Form. No View Cart page to
stand in the way. You don’t have to use
One-Click Buy for all your items. If you
have a really high profit item alongside your
other items, you might have a separate, high
visibility ad for that item using One-Click Buy.
Go
to top
Destination
URL and Upsells
How
can you offer upsells? What’s an upsell? An
upsell is offering a second, related item to
a customer when they decide to buy a first item. For
example, if you call to order one of those cookbooks
offered for sale at the end of most PBS television
cooking shows, the sales rep on will most likely
offer to sell you a second cookbook by the same
chef or in the same style of cooking at a discount. The
customer has already expressed a commitment to
purchase a book, so the cookbook publisher really
ramps up the sales by offering upsells. The
way to offer upsells with Professional
Cart Solutions is
to control where the customer goes when they
continue to shop after adding an item to their
cart.
How
do you control where a customer goes when they
click “Continue Shopping” on the View Cart page? Destination
URLs. Each product can have its own Destination
URL, which controls where the customer goes when
they click Continue Shopping. You can enter
a Destination URL for any product. The way
it works is when the customer clicks Continue Shopping,
they will be taken to the Destination URL for the
last product added to the cart. If the product
has no Destination URL specified, the cart sends
them to your Catalog URL.
Go
to top
Instant
Upsells - Quick Buy Me
Professional
Cart Solutions has
another powerful feature to help you direct your
customer’s experience of your website – Quick
Buy Me. With this feature, when a customer
clicks on your Buy Me button, the product gets
added to their cart, and the system sends them
back to your catalog in a single click. Thus,
you can skip the “Continue Shopping” button altogether. After
all, the customer could just check out right
there, bypassing further possible sales on their
visit, and certainly bypassing a really good
upsell opportunity. With Professional
Cart Solutions,
you can ensure that the customer gets offered
an upsell every time they click “Buy Me.” You
can do this by using Quick Buy Me in combination
with Destination URLs. We
suggest you offer the upsell on a separate page
all by itself, and make the upsell a regular
Buy Me link so the customer has the opportunity
to check out.
Go
to top
Manage
Offers (Pro package)
This
is an even better tool for offering upsells and
special offers, available for Professional
Cart Solutions Pro
package subscribers. With Manage Offers,
your customer can add a whole range of items
to the cart, with quantities specified already,
in a single click. Furthermore, Manage
Offers also allows you to include custom HTML
on the View Cart page for the offer, so you can
add a reminder of the terms of the offer (Buy
2 Blue Widgets, get a bottle of Widget Cleaner,
Free!), or further sales copy, or anything you
like. The Manage Offers version of the
View Cart page looks much the same as the regular
view cart page, but with extra HTML and only
three buttons. If the customer clicks Continue
Shopping, they are brought to your Catalog URL.
Go
to top
Ad
Tracking
An
ad tracker allows you to find out how many people
have clicked on a particular advertisement for
your site. A
system that tracks ad click-throughs is a very
useful tool, but nothing new to the Web. Professional
Cart Solutions goes
much further, and tracks your click-throughs,
and sales per click! It will even automatically
apply a
Coupon Discount for
everyone who clicks through. This makes
our Ad Tracker head-and-shoulders above what
most other similar systems have to offer. You
can even use the Ad Tracker to track impressions
(the number of times your ad is displayed on
a website; sometimes called “page views”). Furthermore,
the Ad Tracker is campaign-specific. This
means you can track your ads on multiple sites
simultaneously. So for example, if you have
three ads: two banner ads, one with Giant Ad Company
costing $50, and one on Link Exchange costing $85,
plus a pay-per-click listing on Goto.com (5 cents
per click), you can track all three for clicks
and sales-per-click. The ratio of the number
of click-throughs on an ad to the number of sales
generated by that ad is called a conversion rate. The
Ad Tracker displays this rate for you automatically.
In our example above, let’s say your Giant Ad Company
banner generates 2000 click-throughs, and 2 sales,
at a total cost of $50; your Link Exchange ad generates
only 200 click-throughs but 20 sales, at a total
cost of $85; and your Goto.com listing generates
400 clicks and 10 sales at a total cost of $20. Judging
by clicks alone, you would think the Giant Ad Company
banner is the best ad – but the Ad Tracker will
display conversion rates of 0.1%, 10%, and 2.5%
for these three ads. The Giant Ad Company
ad, though generating thousands of click-throughs,
has a tiny conversion rate compared to the Link
Exchange banner ad, and your Goto.com listing is
also much better. In this case, you would
obviously drop the Giant Ad Company, and maybe
consider paying a higher listing rate on Goto.com
for even more hits, since the cost for those sales
was quite low. So already the Ad Tracker
would be helping you focus your advertising for
maximum cost-effectiveness.
Basically,
the way it works is you have an ad pointing to
the URL for the Ad Tracker campaign, which automatically
redirects the potential customer to your site (or
anywhere you choose) and tracks the click, the
customer being none the wiser. Rather than
having your ad link directly to your site, you
will have it linked to the URL generated by the
system for that Ad – sounds familiar, eh? Just
like the Buy Me buttons for the shopping cart. Ad
campaigns also have a Destination URL, which is
where the customer ends up when they click on your
ad or go to the Ad Campaign URL.
Go
to top
Coupon
Discounts and Special Offers (Pro package)
20%
off with any purchase of $30 or more! $10
discount all purchases today! You can use
the Professional
Cart Solutions Coupon
Discount feature in the Pro package to generate
urgency to drive up your sales, by offering online
coupons that are deducted by the shopping cart
automatically – no paper, no junk mail. All
the customer has to do is go through the Ad URL
to get the discount on the total of their order. The
discount is highlighted in red on the Order Form. The
Ad Tracker and Special Offers modules are integrated
to make a powerhouse tool for focusing your advertising
and then compelling your site visitors to become
customers with an offer they can’t refuse. The
coupon is enabled by a cookie, which remains
active for that customer’s PC either until they
clear it (unlikely) or until your end date. This
allows a customer who says, “Wow, that
was a great offer – I’m going to buy again!”
to come
back for more later on. Also, if you have
a special group of customers that you want to
give a discount to, make the end date in 2020
or something, and just give those trusted customers
the URL for the Special Offer. They don’t
even need a special code, or ID card or anything.
You
can use coupons with an end date to create urgency
to buy your product now. Make a Special Offer,
and if it performs well, make another identical
offer with a new Ad URL. Give people a second
chance! Companies like Target have built
their success on this sort of strategy.
Limit
Offer to first x number of customers is another
great way to generate urgency for your Special
Offer. This is the number of customers who
actually make a purchase from you, not the number
of site visitors.
You
can also configure a Special Offer so that everyone
who comes to your site will be able to get the
Coupon discount.
Go
to top
AssocTrac
Integration
Produced
by Corey Rudl, the creator of eBook Pro, AssocTrac
is the only affiliate program on a par with the
affiliate module included in the Professional
Cart Solutions Pro
package. If you’re an AssocTrac user, you
can configure your cart so that purchases made
through our shopping cart system integrate with
your AssocTrac program.
Go
to top
